Asha Sharma Xbox Franchises Strategy: Why Xbox Says It Cannot Survive on Past Success?
Xbox CEO Asha Sharma has outlined a major shift in Microsoft’s gaming strategy, warning that the company cannot secure its future by relying exclusively on established franchises such as Halo, Fallout, Call of Duty and Gears of War. Speaking during an internal Xbox town hall held on 6 October 2026, Sharma reportedly told employees that…
