Retention Engineering: What AAA Releases Can Learn from iGaming Veterans?
The gaming landscape of 2026 is defined by a singular and relentless metric: player retention. As the industry witnesses the high-profile launches of titles like Marathon and the continued expansion of the World of Warcraft universe with Midnight, the shift toward Live Service models appears complete. However, while mainstream AAA developers still grapple with high churn rates and “content…
